about
Hi, my name is Joo. I blend design, branding, and merchandising to strategically provide customer focused, business-right products.
I have over 15 years of experience working with various retailers including Target, Nordstrom, Walmart, T.J.Maxx and more.
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experiences
Vanderbilt
Associate Creative Director
Consult brands on design and category expansions in travel, tabletop, home decor, and pet categories. Conduct whitespace research and trend analysis and build in-house brand concepts for retailers, including Target, Walmart, TJX, and Costco.
Barkbox
Design Director
Directed brand development and product design for BarkBox’s latest brand, BarkHome, focusing on dog accessories in categories such as sleep, wearables, feed, and high-performance toys. Managed creative teams, development calendars, and cross-functional collaboration with partners such as Petco, Petsmart, and Target.
Barney’s New York
Consultant Home Direction
Consulted in brand development and designed housewares for Barneys’ privately owned labels, including Lisa Perry, Barneys, and Fred’s. Managed cost sheets, development calendars, and communications with overseas vendors.
Note. for Nordstrom
Design Director
Conducted whitespace research and trend analysis and built merchandising strategies for travel, tabletop, soft home, and pet categories. Successfully pitched the brand concept and secured an exclusive launch deal with Nordstrom.
Martha Stewart Living Omnimedia
Design Director
Oversaw design and development for Martha Stewart Collections’ categories, including tabletop, food prep, home decor, and gifts. Created seasonal trend and color directions and collaborated with retail partners on merchandising strategies.
Vim & Vigor
Industrial Designer
Managed designs for client accounts such as KitchenAid, Waterford Crystals, and Barnes and Noble. Consulted, designed, and developed blue sky concept designs and ready-for-market concepts for categories including home electronics, electronic accessories, and tabletop.
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